{"id":8,"date":"2018-08-18T01:04:32","date_gmt":"2018-08-18T05:04:32","guid":{"rendered":"https:\/\/research.ece.ncsu.edu\/myece\/communications\/?page_id=8"},"modified":"2022-09-09T09:36:57","modified_gmt":"2022-09-09T13:36:57","slug":"branding","status":"publish","type":"page","link":"https:\/\/my.ece.ncsu.edu\/communications\/branding\/","title":{"rendered":"Branding"},"content":{"rendered":"\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>The NC State brand is more than a logo. Our brand is the sum of everything we do \u2014 from solution-driven education, research and scholarship to the work that supports and sustains our efforts in the classroom and the lab.<\/p><\/blockquote>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"wp-block-heading\">Branding Resources<\/h2>\n\n\n\n<p>We have a shared Google Drive folder, linked below, that contains every updated branding resource that you should need. If you feel that there is a resource missing from this collection, please send us an email and we&#8217;ll see about getting this updated.<\/p>\n\n\n\n<p><strong>The Google Drive folder contains:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>ECE Logos<\/li><li>NC State Logos<\/li><li>Center Logos<\/li><li>Corporate Partner logos<\/li><li>Icons<\/li><li>Color Swatches<\/li><li>Templates<\/li><\/ul>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link\" href=\"https:\/\/drive.google.com\/drive\/folders\/0Bz3t5VZFhlJ7bTZaZUhaWFpqd2s?resourcekey=0-hXLlqQffXe8QpqOsnvuuag&amp;usp=sharing\" target=\"_blank\" rel=\"noreferrer noopener\">Branding Drive<\/a><\/div>\n<\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Logotype<br><\/h3>\n\n\n\n<p>The NC State Brick or the NC State ECE logotype should be used on all communications. The default use of the NC State ECE logotype is two-toned, with red Brick and black text. On <g class=\"gr_ gr_6 gr-alert gr_gramm gr_inline_cards gr_disable_anim_appear Grammar only-ins replaceWithoutSep\" id=\"6\" data-gr-id=\"6\">dark<\/g> background, the variant with white text should be used instead. The files are available in the <a href=\"https:\/\/drive.google.com\/drive\/u\/0\/folders\/0Bz3t5VZFhlJ7bTZaZUhaWFpqd2s?hl=en#grid\">Branding Drive<\/a>.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/my.ece.ncsu.edu\/communications\/wp-content\/uploads\/sites\/3\/2019\/02\/Screen-Shot-2019-02-07-at-11.12.12-AM.png\" alt=\"\" class=\"wp-image-399\" width=\"410\" height=\"144\" srcset=\"https:\/\/my.ece.ncsu.edu\/communications\/wp-content\/uploads\/sites\/3\/2019\/02\/Screen-Shot-2019-02-07-at-11.12.12-AM.png 499w, https:\/\/my.ece.ncsu.edu\/communications\/wp-content\/uploads\/sites\/3\/2019\/02\/Screen-Shot-2019-02-07-at-11.12.12-AM-300x105.png 300w\" sizes=\"auto, (max-width: 410px) 100vw, 410px\" \/><\/figure>\n<\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/my.ece.ncsu.edu\/communications\/wp-content\/uploads\/sites\/3\/2019\/02\/Screen-Shot-2019-02-07-at-11.12.17-AM.png\" alt=\"\" class=\"wp-image-400\" width=\"413\" height=\"142\" srcset=\"https:\/\/my.ece.ncsu.edu\/communications\/wp-content\/uploads\/sites\/3\/2019\/02\/Screen-Shot-2019-02-07-at-11.12.17-AM.png 498w, https:\/\/my.ece.ncsu.edu\/communications\/wp-content\/uploads\/sites\/3\/2019\/02\/Screen-Shot-2019-02-07-at-11.12.17-AM-300x103.png 300w\" sizes=\"auto, (max-width: 413px) 100vw, 413px\" \/><\/figure>\n<\/div>\n\n\n<div style=\"height:56px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/my.ece.ncsu.edu\/communications\/wp-content\/uploads\/sites\/3\/2019\/02\/Screen-Shot-2019-02-07-at-11.11.58-AM.png\" alt=\"\" class=\"wp-image-401\" width=\"290\" height=\"150\" srcset=\"https:\/\/my.ece.ncsu.edu\/communications\/wp-content\/uploads\/sites\/3\/2019\/02\/Screen-Shot-2019-02-07-at-11.11.58-AM.png 364w, https:\/\/my.ece.ncsu.edu\/communications\/wp-content\/uploads\/sites\/3\/2019\/02\/Screen-Shot-2019-02-07-at-11.11.58-AM-300x155.png 300w, https:\/\/my.ece.ncsu.edu\/communications\/wp-content\/uploads\/sites\/3\/2019\/02\/Screen-Shot-2019-02-07-at-11.11.58-AM-360x188.png 360w\" sizes=\"auto, (max-width: 290px) 100vw, 290px\" \/><\/figure>\n<\/div>\n\n\n<p>Use the appropriate size in all media, and remember to scale the logo proportionately. In print communications, ensure to use either the CMYK or Pantone versions, and do not print smaller than 2 inches in width.<\/p>\n\n\n\n<div style=\"height:56px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft\"><img loading=\"lazy\" decoding=\"async\" width=\"377\" height=\"151\" src=\"https:\/\/my.ece.ncsu.edu\/communications\/wp-content\/uploads\/sites\/3\/2019\/02\/Screen-Shot-2019-02-07-at-11.12.02-AM.png\" alt=\"\" class=\"wp-image-403\" srcset=\"https:\/\/my.ece.ncsu.edu\/communications\/wp-content\/uploads\/sites\/3\/2019\/02\/Screen-Shot-2019-02-07-at-11.12.02-AM.png 377w, https:\/\/my.ece.ncsu.edu\/communications\/wp-content\/uploads\/sites\/3\/2019\/02\/Screen-Shot-2019-02-07-at-11.12.02-AM-300x120.png 300w\" sizes=\"auto, (max-width: 377px) 100vw, 377px\" \/><\/figure>\n<\/div>\n\n\n<p>When using the NC State Brick or ECE logotype, measure the height of the letter N in NC State. Design elements, type and photos should be at least that far from the logo. The negative space surrounding the logo is considered part of the logo.<\/p>\n\n\n\n<div style=\"height:56px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Never change the Brick\u2019s of the ECE logotype\u2019s aspect ratio by streching it in any direction. Neither the Brick nor the ECE logotype should ever be re-proportioned, distorted, or set on an angle.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"218\" src=\"https:\/\/my.ece.ncsu.edu\/communications\/wp-content\/uploads\/sites\/3\/2019\/02\/Screen-Shot-2019-02-07-at-11.12.26-AM-1024x218.png\" alt=\"\" class=\"wp-image-404\" srcset=\"https:\/\/my.ece.ncsu.edu\/communications\/wp-content\/uploads\/sites\/3\/2019\/02\/Screen-Shot-2019-02-07-at-11.12.26-AM-1024x218.png 1024w, https:\/\/my.ece.ncsu.edu\/communications\/wp-content\/uploads\/sites\/3\/2019\/02\/Screen-Shot-2019-02-07-at-11.12.26-AM-300x64.png 300w, https:\/\/my.ece.ncsu.edu\/communications\/wp-content\/uploads\/sites\/3\/2019\/02\/Screen-Shot-2019-02-07-at-11.12.26-AM-768x163.png 768w, https:\/\/my.ece.ncsu.edu\/communications\/wp-content\/uploads\/sites\/3\/2019\/02\/Screen-Shot-2019-02-07-at-11.12.26-AM.png 1043w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Color Palette<\/h3>\n\n\n\n<figure class=\"wp-block-image alignwide\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"403\" src=\"https:\/\/my.ece.ncsu.edu\/communications\/wp-content\/uploads\/sites\/3\/2019\/02\/Screen-Shot-2019-02-07-at-11.19.40-AM-1024x403.png\" alt=\"\" class=\"wp-image-406\" srcset=\"https:\/\/my.ece.ncsu.edu\/communications\/wp-content\/uploads\/sites\/3\/2019\/02\/Screen-Shot-2019-02-07-at-11.19.40-AM-1024x403.png 1024w, https:\/\/my.ece.ncsu.edu\/communications\/wp-content\/uploads\/sites\/3\/2019\/02\/Screen-Shot-2019-02-07-at-11.19.40-AM-300x118.png 300w, https:\/\/my.ece.ncsu.edu\/communications\/wp-content\/uploads\/sites\/3\/2019\/02\/Screen-Shot-2019-02-07-at-11.19.40-AM-768x302.png 768w, https:\/\/my.ece.ncsu.edu\/communications\/wp-content\/uploads\/sites\/3\/2019\/02\/Screen-Shot-2019-02-07-at-11.19.40-AM.png 1090w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Typography<\/h3>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><\/div><\/div>\n\n\n\n<p>Our primary typeface is Univers. Within the broad family of Univers, there are four specific faces that are used predominantly: Univers Bold Condensed, Univers Condensed, Univers Roman, and Univers Light.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"522\" src=\"https:\/\/my.ece.ncsu.edu\/communications\/wp-content\/uploads\/sites\/3\/2019\/02\/Screen-Shot-2019-02-07-at-11.20.45-AM-1024x522.png\" alt=\"\" class=\"wp-image-407\" srcset=\"https:\/\/my.ece.ncsu.edu\/communications\/wp-content\/uploads\/sites\/3\/2019\/02\/Screen-Shot-2019-02-07-at-11.20.45-AM-1024x522.png 1024w, https:\/\/my.ece.ncsu.edu\/communications\/wp-content\/uploads\/sites\/3\/2019\/02\/Screen-Shot-2019-02-07-at-11.20.45-AM-300x153.png 300w, https:\/\/my.ece.ncsu.edu\/communications\/wp-content\/uploads\/sites\/3\/2019\/02\/Screen-Shot-2019-02-07-at-11.20.45-AM-768x391.png 768w, https:\/\/my.ece.ncsu.edu\/communications\/wp-content\/uploads\/sites\/3\/2019\/02\/Screen-Shot-2019-02-07-at-11.20.45-AM.png 1095w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Our substitute typeface is Arial. Arial is acceptable for use in presentations, HTML emails, native applications and in Word documents that cannot be distributed as PDFs. The University has a limited number of licenses for Univers, and thus only specific roles will have access to that typeface.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The NC State brand is more than a logo. Our brand is the sum of everything we do \u2014 from solution-driven education, research and scholarship&#8230;<\/p>\n","protected":false},"author":2,"featured_media":111,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-8","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/my.ece.ncsu.edu\/communications\/wp-json\/wp\/v2\/pages\/8","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/my.ece.ncsu.edu\/communications\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/my.ece.ncsu.edu\/communications\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/my.ece.ncsu.edu\/communications\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/my.ece.ncsu.edu\/communications\/wp-json\/wp\/v2\/comments?post=8"}],"version-history":[{"count":7,"href":"https:\/\/my.ece.ncsu.edu\/communications\/wp-json\/wp\/v2\/pages\/8\/revisions"}],"predecessor-version":[{"id":2132,"href":"https:\/\/my.ece.ncsu.edu\/communications\/wp-json\/wp\/v2\/pages\/8\/revisions\/2132"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/my.ece.ncsu.edu\/communications\/wp-json\/wp\/v2\/media\/111"}],"wp:attachment":[{"href":"https:\/\/my.ece.ncsu.edu\/communications\/wp-json\/wp\/v2\/media?parent=8"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}